UEFA gets Social with the Launch of the Official UEFA EURO 2012 Mobile App

UEFA gets Social with the Launch of the Official UEFA EURO 2012 Mobile App

Thursday, April 12th, 2012

With just two months until the kick off of UEFA EURO 2012, Orange and UEFA have teamed up to unveil the Official UEFA EURO 2012 mobile app – the definitive source of information on Europe’s top football tournament.

Available on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java – the free app provides up-to-date news on the teams and tournament, live text commentaries, video interviews and premium paid for highlights, statistics, and personalised push notifications allowing fans to get the latest on their favourite teams. For the first time, fans will also be able to share content from a EURO app via Facebook and Twitter to share tournament news and updates with friends and family.

“Our goal is to create digital experiences that connect our customers around their passions – and EURO 2012 is the football event that supporters will be most passionate about this year,” said Severine Legrix de la Salle, vice president of brand at Orange. “By adding social and geolocation functionality to a EURO app for the first time, we are helping football fans across Europe to get the most out of EURO 2012 whether at home or at the tournament.”

In addition to getting all of the latest news, the app will help fans prepare for UEFA EURO 2012  like never before with features like the mobile fan kit, including “Photo Fun” which lets users digitally apply face paint to a photo and share it with friends, as well as geolocation functionality and augmented reality maps to find their friends and the best places to watch UEFA EURO 2012 matches at home or abroad.

Fans visiting Poland and Ukraine can also use the built-in travel information to learn more about the cities they’re visiting, information about the stadiums, get travel information, and find the official UEFA Fan Zones in Poland, where fans can visit the Orange area to charge their phones, play interactive games, and relax with their friends.

“A combination of UEFA’s football knowledge and Orange’s digital understanding has allowed us to create an exciting experience for supporters with the Official UEFA EURO 2012[TM] mobile application through the integration of tournament information, live match updates, the latest news as well as certain social media and geolocation features,” said Alexandre Fourtoy, UEFA Communications Director. “We are delighted to have Orange as a partner to help us create new ways for fans across Europe to enjoy and share the passion of Europe’s finest national team football tournament.”

The app is available today in all major application stores for fans in Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia. UEFA and Orange will be releasing an update to the official app closer to the tournament to add some of the advanced features like friend and venue finder, fan kit, and premium video highlights.

Orange is a proud sponsor of UEFA EURO 2012[TM] and is helping to connect its customers to the tournament through exciting digital experiences including the Orange Supporters’ Cup (http://www.supporterscup.orange.com), the official UEFA EURO 2012[TM]mobile app, and a wide variety of competitions and promotions across Europe.

Orange is also helping to make UEFA EURO 2012[TM] possible by acting as the exclusive telecommunications partner in Poland – providing everything from IT solutions at the stadium, to the networks and technology services which are part of UEFA’s solution to its Broadcaster Partners who will distribute the tournament around the world.

Orange has deep expertise in developing and distributing multimedia applications, including apps for leading sporting events including the Tour de France and Roland Garros. Orange has a portfolio of over 80 applications across 15 countries, with a combined total of over 25 million downloads. The aim of Orange’s application marketing team is to help Orange customers to get the most out of their technology in a complex application ecosystem.